The other day I was making idle chit chat with the Supermarket Checkout Chick, when I noticed that her name badge said she was called Chanel.
This got me thinking a little about how common the Chanel branding has become. Back in the olden days as a Vogue Obsessed 15 year old (1989) I saved up my babysitting money and clothing allowance for 10 months and bought a Chanel belt. It's very 80's and I still have it (pictured above), but I now wear it only occasionally. It has quite a large buckle, and the Chanel logo has become so ubiquitous that I tend to feel the belt wears me. Back when I bought it Chanel was not quite such a household name with a logo recognised the world over.
The buttons on the late 80's Chanel suit had the intertwined CC logos (the same vintage as my belt). The Chanel logo, along with other Chanel icons such as the Camellia motif, tweedy wool, quilted leather and the leather woven chain have been cleverly manipulated by Karl Lagerfield each season to put such a brand on the House of Chanel that these things are forever associated with it.
There are pages of faux Chanel merchandise
Oil barrels as bedside tables (or are they supposed to be perfume vats?)
Highly unattractive bedding
And then there are the parties - Chanel themed Baby Showers, Birthday Parties, Weddings, Engagement Parties, Wedding Showers… from Cakes, to Decor to printed cocktail napkins.
it all seem like it's gone a very long way away from this.
All images bar the belt ones via Pinterest
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